APA Convention Emails

2015 APA Convention Emails

The 2015 American Psychological Association convention was held in Toronto. The annual convention promotional emails that are deployed before each convention always reflect the city in which it is held. Toronto was a bit of a challenge because it has overused icons and motifs but we took a more abstract root. A hero shot of the Toronto CN Tower juxtaposed with a colorful web of colors was used. The intricate webbing of colors was used to represent the various multitudes of culture and diversity of Toronto.