Work, Stress, and Health Call for Proposals

Work, Stress, and Health Call for Proposals

APA’s Work, Stress and Health conference was held in Minneapolis, MN. The client wanted the proposal to represent the city so we branded the publication around popular Minneapolis symbols and imagery. It is known as a very picturesque city, geographically beautiful so we wanted to capture that with bright imagery. Also, it is known as a healthy, exercise-driven city so we used active illustrations which also boded with the theme of the publication “Work, Stress and Health” (promoting health and healthy practices).

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